sait100@sait.ca           Thank-you to our presenting sponsor PepsiCo Canada

#SAITSTORY

In celebration of 100 years, we're sharing stories about the people who have shaped SAIT throughout our first century.
 What’s your #SAITstory? If you have a special memory or connection to SAIT, we want to hear about it. Tell us your story.
06 Jun
The face behind SAIT's centennial visual identity

The face behind SAIT's centennial visual identity

“I think being part of the SAIT centennial project happened at a perfect time in my career. It’s brought me back to my roots and made me appreciate the journey to get where I am today. It’s made me appreciate my history, because without that I can’t move forward. 

Before SAIT, most of my graphic design career had been in ad agency settings, which are fast paced, competitive and can be creatively draining … you burn out. I felt like was always solving someone else’s communications problem ― I wanted something creative that was just for me. 

So I started playing and creating with glass in 2010 as a way to recharge. It has allowed me to connect in with my creative side away from technology. For me, the computer is associated with my day job ― and I love it ― but I need to put it aside at 5 o’clock. I’ve learned I have to disconnect in order to recharge. 

I like the complete difference in processes for the two mediums. Being able to think in a different way helps me to consider new approaches to my work in both mediums.”

Michelle Atkinson, New Media Production and Design ’03 | Graphic Artist, SAIT Centennial Project | Glass artist, Jewelnotes 

Editor’s note: Michelle was the creative visionary and talent behind SAIT’s centennial web and print materials. The giant banners that hang on the outside of Heritage Hall and pole banners around campus, our centennial program and the #SAIT100 Photo Mosaic graphic are just a few examples of her work.

 

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